The Issue Of Gun Control - 912 Words

Sitting at dinner with my very outspoken Grandpa, my strong opinionated father, and my presumptuous mother, is often a time of stress for my sisters and I. When you put too many hardheaded people together there is bound to be a quarrel. â€Å"I don’t know why you think I don’t have the right to protect myself,† My Grandpa would ramble to no one in particular after hearing something in the background on the TV. Eying my sister, who clearly wanted to say respond but was kicked under the table by my mother, my mind began to wonder about the debate of gun control in our country. Being around my family who believe that there is no question to it, everyone should have the right to bear arm, I had never let my mind think of the opposing side of this until recently. I was able to come up with a few reasons why I personally believe that US citizens should maybe not have the right to bear arm, including the fear correlated with the gun itself, the state of mind of those ca rrying the weapon and how easy it is for a gun to fall into the wrong hands. Sure, the Second Amendment does protect individual gun ownership, but this amendment was also ratified in 1791. We are in a very different day and age, where strict gun control laws will not necessarily work or are not yet in order. There is the aspect of fear that is correlated with a gun that seemed to catch my interest. When I walk into a public place and see a police officer with a gun strapped on his belt, I instantly feel safe. When IShow MoreRelatedGun Issue And Gun Control1401 Words   |  6 PagesUniversity, Gun Politics has been a course I have aspired to take. While many enroll in such a course looking for an escape from the â€Å"collegiate liberal echo chamber† or as an outlet for their conservative agendas, I saw the class as an â€Å"entrance to the dark side.† My views on guns prior to the class were, I would call, polarized yet uninformed. In most of my discussions, I would cite the Australian 1996 National Firearms Agreement as precedent for how Ameri can politicians should approach the gun issueRead MoreThe Issue Of Gun Control Essay1646 Words   |  7 Pagessomebody who wants to inflict harm on other people to get his or her hands on a gun.† (Simple Minded Gun Control). Gun control is a controversial issue worldwide. The reason why this has attracted so much attention is because not everyone is in favor of gun control and each side brings up excellent points about the issue. Research related to this issue strongly supports the claim that there SHOULD be more gun control laws. Three arguments that prove this position are (1) Incidents like Sandy HookRead MoreThe Issue Of Gun Control1489 Words   |  6 Pagessplit on the issue of gun control. We have seen many violent shootings and innocent people dying because of gun violence. Some Americans believe we need strict gun laws to protect our children and ourselves from these horrific tragedies. Other Americans believes it is our rights as Americans to posses’ guns and we are entitled to that right in our constitution. There are also some Americans that are stuck in the middle and can see both sides but recent events have definitely caused this issue to be inRead MoreThe Issue Of Gun Control1031 Words   |  5 Pagesintegrate them in a way that will trigger a new viewpoint on the subject. Gun control is something that should be enforced across the world in order to save lives. In the United States there is a ratio of 88.8 guns per one hundred persons (GunPolicy.org). Those numbers award us with the highest total per capita number in the world. With that amount of firepower there needs to be an efficient way to regulate who exactly can purchase a gun. Since 1791 when the second amendment was ratified there have beenRead MoreThe Issue Of Gun Control1705 Words   |  7 Pagesaway without preface or reason. All someone needs to do is pull the trigger. In today’s world, guns are far too accessible to the people of society. We hear in the news , stories of mass shootings, homicides, and suicides; most of which are caused by the activation of a gun. A hot-button issue, gun control is one of the most debated topics in American politics. Should we, or should we not, be able to own guns? Although it infringes on the Second Amendment that provides the right to bear arms, this amendmentRead MoreThe Issue Of Gun Control951 Words   |  4 PagesGun control has been a big topic for the past decade in the united states. These debates will rise and fall time in and time out after something horrific happens in the state. Anti-Gun supporters do not realize that it is extremely difficult to regulate something in the states that is a big portion of our economy.Would stricter gun laws change anything? So far statistically It has been proven otherwise one must consider how a citizen would defend themselves when they are faced with terror. How willRead MoreThe Issue Of Gun Control929 Words   |  4 PagesGun Control Getting arrested yesterday was not the highlight of my week. I was hungry; so I went to Wal-Mart get some charcoal, lighter fluid, and steak. I put the charcoal in the grill and the lighter fluid on the coals. I got a little lighter fluid on my arm, but I didn’t pay it much attention. I lit the match and threw it on the coals. I looked down and my sleeve was on fire. I was waving my arm in the air, trying to put it out. Then here they come the police pulled in and tackled me to theRead MoreThe Issue Of Gun Control1552 Words   |  7 PagesThe issue of gun is always controversial. Firearm can be used as defending or an assaulting weapon. In United States, firearm increase the rate of homicide, suicide and gun violence, which can harm and murder people. Moreover, taking away people’s gun will not work effectively because the murder and criminal will find another ways to get guns. Also, the black market will appear for the people who cannot get guns from regulated market s. In addition, if regulated guns are banned, murderers may useRead MoreThe Issue Of Gun Control1678 Words   |  7 PagesJanuary 2014 The 2nd Amendment Over the past few years, the issue of gun control has been widely discussed. You surely have heard the phrase, â€Å"Guns don’t kill people, people kill people† uttered and i wholeheartedly support this statement. It is important to treat guns responsibly so they do not end up in the wrong hands. I believe gun control violates our inalienable rights. Another piece of our liberty will surely be taken away if guns are banned, and socialism and totalitarianism will be rightRead MoreThe Issue Of Gun Control1208 Words   |  5 PagesWill Christopherson Traverson English 2 1 March 2017 Gun Control The United States has 88.8 guns per 100 people, or about 270,000,000 guns, which is the highest total and per capita number across the globe. The current public gun control debate in the United States seems to be placed on standby until it is sparked up by a major mass shooting. There were at least 126 mass shootings between January 2000 and July 2014.(pro). Opponents of more gun laws accuse supporters of using a horrific event to further

Analysis Of The Book Last Child On The Woods By...

Technology throughout the past 30-40 years has become more advanced and accessible than ever. The television specifically has developed extremely since its beginning. What started off as a single camera caption, has developed into a full fledge worldwide availability. Within the United States, the TV is a normal everyday object common in households, hotels, schools, and even restaurants. There are approximately 118.4 million household in the United States that own a television set ( The Number of TV Households in the United States from season 2000-2001 to season 2016-2017 (in millions)).However, the increased amount of time spent watching TV has had a tremendous impact on people, especially kids. The differences in generations throughout the development of the TV has led to many questions, all revolving around whether or not the televisions has had a good or negative impact pertaining to children. Time spent watching television affects the brain, ability to learn, and skill levels in different areas (source. In the book â€Å"Last Child in The Woods,† Richard Louv discusses how children in the 1940’s would watch out the window at the scenery and have conversations, while children now sit and watch a movie on a flip-down video screen without knowledge to the outside world (Louv 16-17). When the television set first came out fully around the 1930’s, it only offered a few shows; a child’s program, sports, news, and comedy. Families that could afford a TV set could watch shows,Show MoreRelatedHow Technology Affects Our Connection And Relationship With Nature1011 Words   |  5 Pagesour perception of the world? Richard Louv, in an excerpt from Last Child in the Woods, argues these questions and warns us how technology may be separating people and nature. Through a series of rhetorical strategies, Louv attempts to convince the audience that technology may be desensitizing us from a vital part of human development. The book is clearly written with the general american public in mind. This is evident in his tone, diction, syntax, and allusions. Louv uses a basic, conversationalRead MoreTechnological Advancements Have Created New Opportunities For Individuals, Organizations And Societies1567 Words   |  7 PagesAlmost all aspects of human life are affected by computers. The over-dependence of the use of computers by individuals and societies in the contemporary society can be manifested in a number of aspects. Firstly, the performance of computations and analysis of information that could be done manually in the traditional society has been rendered a thing of the past. Today, people use scientific calculators and other computer enabled devices to perform even the simple arithmetic problems that used to beRead MoreAn Internship As A Student Instructor At Sprout Up1588 Words   |  7 Pagesinstructors an hour before the lesson starts, as well as a debrief with our lead instructor after the lesson ends. Our procedure often started with an introduction called â€Å"Awaken Enthusiasm†, where we asked the kids to have a review on what we learned last week and then asked them questions about our lesson this week, such as â€Å"Has anyone ever experienced†¦Ã¢â‚¬  or â€Å"Does anyone want to share†¦Ã¢â‚¬ . After that, we would break u p into our natural teams and had discussion. The teacher of the class had divided theRead MoreAnalyzing And Comprehend Works Of Literature And Math1719 Words   |  7 PagesInstead, my writing abilities fluctuated up and down like a roller coaster cart going up and down the hills. At the end of the first quarter, I had slowly improved my abilities in writing rhetorical analyses. In the last rhetorical essay of the quarter (Last Child in the Woods by Richard Louv), I was able to recognize and express the rhetorical devices that I found in the article. My explanation for the author’s purpose for a rhetorical device was clear and well worded as shown in the following sentence

Atestat Coca Cola Free Essays

string(49) " reducing the amount of caffeine in its product\." Introduction More than a century after the creation of Coca-Cola,we’re still as much in love with this famous soft drink as our great-grandparents were. Hold up a Coke and you proclaim all that’s best about the American way of life. Coca-Cola is also one of the most successful companies the world has ever known; nothing can be that big and popular, so much a part of everyday life,without having legends spring up around it. We will write a custom essay sample on Atestat Coca Cola or any similar topic only for you Order Now The history of Coca-Cola is a story of special moments – times with family and friends and special occasions when Coke was naturally there. Every person who drinks a Coca-Cola enjoys a moment of refreshment-and share in an experience that millions of others have savored. And all of those individual experiences combined have created a worldwide phenomenon – a truly global brand that plays its own small part on the world stage. Coca-Cola touches the lives of millions of people each and every day. The brand has become a special part of people’s lives. Refreshment is a language everyone understands and no one speaks it better than Coca-Cola. This is the reason why I decided to write about â€Å"America’s Real Choiceâ€Å", Coca-Cola. So†¦ Have a Coke and a smile ! ( History Birth of Coca Cola It was 1886, and in New York Harbor, workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. Like many people who change history, John Pemberton, an Atlanta pharmacist, was inspired by simple curiosity. One afternoon, he stirred up a fragrant, caramel-colored liquid and, when it was done, he carried it a few doors down to Jacobs’ Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed — this new drink was something special. So Jacobs’ Pharmacy put it on sale for five cents a glass. Pemberton’s bookkeeper, Frank Robinson, named the mixture Coca-Cola ®, and wrote it out in his distinct script. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. A century later, The Coca-Cola Company produced more than 10 billion gallons of syrup. Unfortunately for Pemberton, he died in 1888 without realizing the success of the beverage he had created. Over the course of three years, 1888-1891, Atlanta businessman Asa Griggs Candler secured rights to the business for a total of about $2,300. Candler would become the Company’s first president, and the first to bring real vision to the business and the brand. [pic] New Coke On April 23, 1985, Coca-Cola, amid much publicity, attempted to change the  formula  of the drink with â€Å"New Coke†. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and  Pepsi. New Coke was the unofficial name of the sweeter formulation introduced in 1985 by The Cola-Cola Company to replace its flagship soft drink,Cola-Cola or Coke. Properly speaking,it had no separate name of its own, but simply known as â€Å"the new taste of Coca-Cola â€Å", until 1992 when it was renamed Coca-Cola II. Public reaction to the change was devastating,and the new Cola quickly entered the pantheon of major marketing flops . The subsequent reintroduction of Coke’s original formula led to a significant gain in sales. [pic] [pic] 21st Century On February 7,2005, the Coca-Cola Company announced that in the second quarter of 2005 they planned a launch of a Diet Coke product sweetened with the artificial sweetener sucralose (â€Å"Splenda†), the same sweetener currently used in Pepsi One. On March 21,2005,it announced another diet product, â€Å"Coca-Cola Zero†, sweetened partly with a blend of aspartame and acesulfame potassium. Recently Coca-Cola has begun to sell a new â€Å"healthy soda† Diet Coke with Vitamins B6, B12, Magnesium, Niacin and Zinc, marketed as â€Å"Diet Coke Plus†. In April 2007, in Canada, the name â€Å"Coca-Cola Classic† was changed back to â€Å"Coca-Cola†. The word â€Å"Classic† was removed because â€Å"New Coke† as no longer in production, eliminated the need to differentiate between the two. The formula remained unchanged. Production Original formula [pic] The  Coca-Cola formula  is  The Coca-Cola Company’s secret recipe for  Coca-Cola. As a  publicity,  marketing and  intellectual property  protection strategy started by  Robert W. Woodruff, the company presents the formula as a closely held  trade secret known only to a few employees, mostly  executives. Published versions say it contains  sugar  or  high fructose corn syrup,  caramel color,  caffeine,  phosphoric acid,  coca extract,  kola nut  extract,  lime  extract,  vanilla, and  glycerin. The basic â€Å"cola† taste from Coca-Cola and competing cola drinks comes mainly from  vanilla  and  cinnamon; distinctive tastes among various brands are the result of trace flavorings such as  orange,  lime  and  lemon  and spices such as  nutmeg. Some natural colas also include  cola nut; Coca-Cola does not, and chemical testing reveals none. Coca-Cola was originally one of hundreds of coca-based medicines that claimed benefits to health; in Coca-Cola’s case it claimed to alleviate headaches and to be a â€Å"brain and nerve tonic†. Coca leaves were used in its preparation, and the small amounts of cocaine provided a buzz to drinkers. In 1903 Coca-Cola removed cocaine from the formula, started using caffeine as the buzz-giving element,[and started dropping all the medicinal claims. Coca-Cola replaced unprocessed coca leaves with â€Å"spent† coca leaves, which have gone through a cocaine extraction process, and served only to flavor the beverage. These changes were in response to increasing pressure from the  Food and Drug Administration, which was carrying a campaign against harmful food ingredients and misleading claims, under the direction of  Harvey Washington Wiley. The coca leaves are imported from Peru, and they are treated by US chemical company  Stepan, which then sells the de-cocainized residue to Coca-Cola. Since 1929, the beverage only contains trace amounts of cocaine  alkaloids, not enough to have any effect. The  Coca-Cola Company  currently refuses to confirm whether Coca-Cola still contains spent  coca  leaves, saying that this is part of the secret formula. In 1911 the Food and Drug Administration tried to get caffeine removed from Coca-Cola’s formula in  United States v. Forty Barrels and Twenty Kegs of Coca-Cola, claiming that it was harmful to health. The FDA lost the case, but the decision was partly reversed in 1916 by the Supreme Court. Coca-Cola settled to avoid further litigation, paying all legal costs and reducing the amount of caffeine in its product. You read "Atestat Coca Cola" in category "Papers" The government passed bills forcing caffeine to be listed in the ingredient list of beverages. Other formulas In the United States, Coca-Cola normally uses  high-fructose corn syrup  instead of  sugar  as its main sweetener, due to the combined effect of corn subsidies and sugar import tariffs making HFCS substantially cheaper. There are two main sources of sugar-based Coca-Cola in the United States: Kosher Coca-Cola – produced for  Passover  is sold in 2-liter bottles with a yellow cap marked with an OU-P, indicating that the  Orthodox Jewish Union  certifies the soda as  Kosher for Passover, or with a white cap with a CRC-P indicating that the certification is provided by the  Chicago Rabbinical Council. While the usual Coca-Cola formula is  kosher  (the original  glycerin  from  beef tallow  having been replaced by vegetable glycerin), during Passover  Ashkenazi Jews  do not consume  Kitniyot, which prevents them from consuming high fructose corn syrup (HFCS). Even sugar-based formulas would still require certification of both the formula and the specific bottling plant, as the strictures of  Kashrut  on Passover are far higher and more complicated than usual kosher observance. Mexican Coca-Cola – In the  United States, there is strong demand from Latin-American immigrant customers for the Coke they drank â€Å"back home†, so Mexican sugar-based Coca-Cola in  traditional contour bottles  is sold in ethnic markets. In recent times, a cult following has emerged amongst younger Coke drinkers who believe this to be the pre-New Coke original formula. The company advises people seeking a sugar-based Coca-Cola to buy â€Å"Mexican Coke†. Coca-Cola commercial : On January 23, 2011, during an NFL commercial, Coca-Cola teased that they would share the secret formula only to flash a comical â€Å"formula† for a few frames. This required the use of DVR to freeze on the formula for any analysis, which ultimately proved to be a marketing ploy with no intention of sharing the full official formula. Ingredients listed in the commercial: Nutmeg Oil, Lime Juice, Cocoa, Vanilla, Caffeine, â€Å"flavoring†, and a smile. pic] Bottle design The equally famous Coca-Cola bottle, called the â€Å"contour bottle† within the company, but known to some as the â€Å"hobble skirt† bottle, was created by bottle designer  Earl R. Dean. In 1915, the  Coca-Cola Company  launched a competition among its bottle suppliers to create a new bottle for their beverage that would distinguish it from other beverage bottles, â⠂¬Å"a bottle which a person could recognize even if they felt it in the dark, and so shaped that, even if broken, a person could tell at a glance what it was. † Chapman J. Root, president of  the Root Glass Company  of  Terre Haute, Indiana, turned the project over to members of his supervisory staff, including company auditor T. Clyde Edwards, plant superintendent Alexander Samuelsson, and  Earl R. Dean, bottle designer and supervisor of the bottle molding room. Root and his subordinates decided to base the bottle’s design on one of the soda’s two ingredients, the  coca leaf  or the  kola nut, but were unaware of what either ingredient looked like. Dean and Edwards went to the  Emeline Fairbanks Memorial Library  and were unable to find any information about coca or kola. Instead, Dean was inspired by a picture of the gourd-shaped  cocoa pod  in theEncyclop? dia Britannica. Dean made a rough sketch of the pod and returned to the plant to show Root. He explained to Root how he could transform the shape of the pod into a bottle. Root gave Dean his approval. Chapman Root approved the prototype bottle and a  design patent  was issued on the bottle in November, 1915. The prototype never made it to production since its middle diameter was larger than its base, making it unstable on  conveyor belts. Dean resolved this issue by decreasing the bottle’s middle diameter. During the 1916 bottler’s convention, Dean’s contour bottle was chosen over other entries and was on the market the same year. By 1920, the contour bottle became the standard for the  Coca-Cola Company. Today, the contour Coca-Cola bottle is one of the most recognized packages on the planet†¦ â€Å"even in the dark! â€Å". In 1997, Coca-Cola introduced a â€Å"contour can,† similar in shape to its famous bottle, on a few test markets, including Terre Haute, Indiana. The can has never been widely released. A new slim and tall can began to appear in Australia on December 20, 2006; it cost AU$1. 95. The cans have a resemblance to  energy drink  cans. The cans were commissioned by Domino’s Pizza and are available exclusively at their restaurants. In January 2007, Coca-Cola Canada changed â€Å"Coca-Cola Classic† labeling, removing the â€Å"Classic† designation, leaving only â€Å"Coca-Cola. † Coca-Cola stated this is merely a name change and the product remains the same. The cans still bear the â€Å"Classic† logo in the United States. In 2007, Coca-Cola introduced an aluminum can designed to look like the original glass Coca-Cola bottles. In 2007, the company’s logo on cans and bottles changed. The cans and bottles retained the red color and familiar typeface, but the design was simplified, leaving only the logo and a plain white swirl (the â€Å"dynamic ribbon†). In 2008, in some parts of the world, the plastic bottles for all Coke varieties (including the larger 1. 5- and 2-liter bottles) were changed to include a new plastic  screw cap  and a slightly taller contoured bottle shape, designed to evoke the old glass bottles. [pic] [pic] [pic] Advertising Slogans for Coca-Cola Throughout the years, the slogans used in advertising for Coca-Cola have reflected not only the brand,but the times. Slogans provide a simple, direct way to communicate about Coca-Cola. The 1906 slogan, â€Å"The Great National Temperance Beverage†, reflects a time when the society in the United States was veering away fron alcoholic beverages, and Coca-Cola provided a nice alternative. Other slogans have concerned our sales figures, such as â€Å"Three Million a Day† from 1927 or â€Å" Six Million a Day† from 1925. In terms of drinks a day, that’s a vast difference from the one billion a day mark The Coca-Cola Company passed in 1997. Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste,or even its role in entertaining,as in 1948’s â€Å"Where There’s Coke There’s Hospitality†. In 1985, the introduction of a new taste of Coca-Cola (commonly called new Coke ®) and the reintroduction of Coca-Cola classic and the original formula led to multiple slogans. 1985 featured â€Å"America’s Real Choice†, while by 1986,two slogans were used to differenciate the brands,with â€Å"Red,White and You† for Coca-Cola classic and â€Å"Catch the Waveâ€Å" for Coca-Cola. Some advertisments themselves rise to the level of memorable slogans. The 1971 â€Å"Hilltop† ad featured a song with the words â€Å"I’d Like to Buy the World a Coke†. Althought that wasn’t an actual slogan (the ad in fact was part of the â€Å"It’s Real Thing† campaign), the ad and song lyrics are still so well known today that the lyrics are considered a slogan to many. In January 2003, latest slogan for Coca-Cola was introduced – â€Å"Coca-Cola†¦ Real†. The Campaign(and slogan in turn) reflects genuine, authentic moments in life and the natural role Coca-Cola plays in them. Coca-Cola has been notable for its advertising slogan over the years, since its inception in 1886. †¢ 1886 – Drink Coca-Cola †¢ 1904 – Delicious and refreshing. †¢ 1905 – Coca-Cola revives and sustains. †¢ 1906 – The great national temperance beverage. †¢ 1908 – Good til the last drop †¢ 1917 – Three million a day. †¢ 1922 – Thirst knows no season. †¢ 1923 – Enjoy life. †¢ 1924 – Refresh yourself. †¢ 1925 – Six million a day. †¢ 1926 – It had to be good to get where it is. †¢ 1927 – Pure as Sunlight †¢ 1927 – Around the corner from anywhere. †¢ 1928 – Coca-Cola †¦ pure drink of natural flavors. 1929 – The pause that refreshes. †¢ 1932 – Ice-cold sunshine †¢ 1937 – America’s favorite moment. †¢ 1938 – The best friend thirst ever had. †¢ 1938 – Thirst ask s nothing more. †¢ 1939 – Coca-Cola goes along. †¢ 1939 – Coca-Cola has the taste thirst goes for. †¢ 1939 – Whoever you are, whatever you do, wherever you may be, when you think ofrefreshment, think of ice cold Coca-Cola. †¢ 1941 – Coca-Cola is Coke! †¢ 1942 – The only thing like Coca-Cola is Coca-Cola itself. †¢ 1944 – How about a Coke? †¢ 1945 – Coke means Coca-Cola. †¢ 1945 – Passport to refreshment. 1947 – Coke knows no season. †¢ 1948 – Where there’s Coke there’s hospitality. †¢ 1949 – Coca-Cola †¦ along the highway to anywhere. †¢ 1952 – What you want is a Coke. †¢ 1954 – For people on the go. †¢ 1956 – Coca-Cola †¦ makes good things taste better. †¢ 1957 – The sign of good taste. †¢ 1958 – The Cold, Crisp Taste of Coke †¢ 1959 – Be really refreshed. †¢ 1963 – Things go better with Coke. †¢ 1966 – Coke †¦ after Coke †¦ after Coke. †¢ 1969 – It’s the real thing. †¢ 1971 – I’d like to buy the world a Coke. †¢ 1974 – Look for the real things. †¢ 1976 – Coke adds life. 1979 –  Have a Coke and a smile †¢ 1982 – Coke is it! †¢ 1985 – America’s Real Choice †¢ 1986 – Red White You (for  Coca-Cola  Classic) †¢ 1986 –  Catch the Wave  (for  New Coke) †¢ 1989 – Can’t Beat the Feeling. (also used in the UK) †¢ 1991 – Can’t Beat the Real Thing. (for Coca-Cola Classic) †¢ 1993 – Always Coca-Cola. †¢ 2000 – Enjoy. †¢ 2001 – Life tastes good. (also used in the UK) †¢ 2003 – Real. †¢ 2005 – Make It Real. †¢ 2006 – The Coke Side of Life (used also in the UK) †¢ 2007 †“ Live on the Coke Side of Life (also used in the UK) †¢ 2008 – love it light (also used in the UK) 2009 –  Open Happiness †¢ 2010 – Twist The Cap To Refreshment †¢ 2011 – Life Begins Here Coca-Cola and Santa Claus Though he was not the first artist to create an image of Santa Claus for Coca-Cola advertising, Haddon Sundblom’s version became the standard for other Santa renditions and is the most-enduring and widespread depiction of the holiday icon to this day. Coca-Cola’s Santa artworks would change the world’s perception of the North Pole’s most-famous resident forever and would be adopted by people around the world as the popular image of Santa. In the 1920s, The Coca-Cola Company began to promote soft drink consumption for the winter holidays in U. S. magazines. The first Santa ads for Coke used a strict-looking Claus. In 1930, a Coca-Cola advertised with a painting by Fred Mizen, showing a department store Santa impersonator drinking a bottle of Coke amid a crowd of shoppers and their children. Not long after, a magical transformation took place. Archie Lee, then the agency advertising executive for The Coca-Cola Company, wanted the next campaign to show a wholesome Santa as both realistic and symbolic. In 1931, the Company commissioned Haddon Sundblom, a Michigan-born illustrator and already a creative giant in the industry, to develop advertising images using Santa Claus. Sundblom envisioned this merry gentleman as an opposite of the meager look of department store Santa imitators from early 20th century America. Sundblom’s Santa was very different from the other Santa artworks: he radiated warmth, reminded people of their favorite grandfather, a friendly man who lived life to the fullest, loved children, enjoyed a little honest mischief, and feasted on snacks left out for him each Christmas Eve. Coca-Cola’s Christmas campaign featuring this captivating Santa ran year after year. As distribution of Coca-Cola and its ads spread farther around the world, Sundblom’s Santa Claus became more memorable each season, in more and more countries. The character became so likable, The Coca-Cola Company and Haddon Sundblom struck a partnership that would last for decades. Over a span of 33 years, Haddon Sundblom painted imaginative versions of the â€Å"Coca-Cola Santa Claus† for for Coke advertising, retail displays and posters. In 1951, Sundblom captured the Coca-Cola Santa â€Å"making his list and checking it twice. † However, the ads did not acknowledge that bad children existed and showed pages of good boys and girls only. Mischievous and magical, the Coca-Cola Santa was not above raiding the refrigerator during his annual rounds, stealing a playful moment with excited children and pets, or pausing to enjoy a Coca-Cola during stops on his one-night, worldwide trek. When air adventures became popular, Santa also could be caught playing with a toy helicopter around the tree. Haddon Sundblom passed away in 1976, but The Coca-Cola Company continues to use a variety of his timeless depictions of Saint Nicholas in holiday advertising, packaging and other promotional activities. The classic Coca-Cola Santa images created by Sundblom are as ubiquitous today as the character they represent and have become universally accepted as the personification of the patron saint of both children and Christmas. [pic] [pic] [pic] Criticism The Coca-Cola Company, its subsidiaries and products have been subject to sustained criticism by both consumer groups and watchdogs, particularly since the early 2000s. Allegations against the company are varied and criticism has been based around; possible health effects of Coca-Cola products, questionable labour practices (including allegations of involvement with paramilitary organisations in suppression of  trade unions), the company’s poor  environmental  record, perception of the companies engagement in  monopolistic  business practices, questionable  marketing  strategies and violations of  intellectual property  rights. Perception of the company as behaving unethically has led to the formation of pressure groups such as â€Å"Killer Coke†, boycotts of Coca-Cola and related products and lawsuits. Health effects [pic] [pic] Since studies indicate â€Å"soda and sweetened drinks are the main source of calories in American diet†,most  nutritionists  advise that Coca-Cola and other soft drinks can be harmful if consumed excessively, particularly to young children whose soft drink consumption competes with, rather than complements, a balanced diet. Studies have shown that regular soft drink users have a lower intake of  calcium,  magnesium,  ascorbic acid,  riboflavin, and  vitamin A. The drink has also aroused criticism for its use of  caffeine, which can cause  physical dependence. A link has been shown between long-term regular  cola  intake and  osteoporosis  in older women (but not men). This was thought to be due to the presence of  phosphoric acid, and the risk was found to be same for caffeinated and noncaffeinated colas, as well as the same for diet and sugared colas. Acidity and tooth decay Numerous court cases have been filed against the Coca-Cola Company since the 1940s alleging that the  acidity  of the drink is dangerous. In some of these cases, evidence has been presented showing  Coca-Cola  is no more harmful than comparable  soft drinks  or  acidic  fruit juices. Frequent exposure of  teeth  to acidic drinks increases the risk of tooth damage throughdental erosion. This form of tooth decay is unrelated to  dental caries. High fructose corn syrup High fructose corn syrup  was rapidly introduced in many processed foods and soda drinks in the US over the period of about 1975–1985. Since 1985 in the U. S. , Coke has been made with  high fructose corn syrup  instead of  sucrose  to reduce costs. One of the reasons this has come under criticism is because the  corn  used to produce corn syrup often comes from genetically altered plants. Some nutritionists also caution against consumption of high fructose corn syrup because of possible links to  obesity  and  diabetes. High fructose corn syrup has been shown to be metabolized differently than sugar by the human body. This causes problems with Coke’s distribution and bottling network, because specific franchise districts are guaranteed an exclusive market area for Coke products. Mexican-made Coca-Cola may often be found for sale in stores catering to the Hispanic immigrant community. Kosher  for  Passover  Coke is also made with cane sugar, rather than corn syrup, due to the special dietary restrictions for observant Jews. Some  Orthodox Jews  do not consume corn during the holiday. Bottled with yellow caps, this variant can be found in some areas of the US around April. [pic] Conclusion The Coca Cola Company is currently one of the biggest and most recognized soft beverage brands in the world. With over 3000 products in more than 200 countries, the Coca-Cola Company has surely become part of people’s lives. The Coca-Cola Company owes its success to the people who do their best to achieve the task at hand. In conclusion, Coca-Cola is a successful product, not only because it has built a recognizable logo and brand name, but mostly because it has managed to position its brand in a way that takes advantage of all the elements of marketing mix, place price and promotion/distribution. In doing so, it achieves to develop a brand personality and distinguish itself from competition, while offering consumers a clear view of its brand values. This leads to increased brand loyalty and satisfaction. [pic] Dear Coca-Cola, We do not share a physical or emotional relationship,nor are we related in any way because, even though we’ve both been designed using that incredible material called water, I’m vertebrate and you don’t have a spine. Even though you couldn’t talk, you were great company during those hot summer days and also during the freezing moments of winter. When it comes to you, thirst knows no season. It made my blood boil when they said you were a menace to ecology and a threat to the human anatomy. How to cite Atestat Coca Cola, Papers

Business Ethics Natural Capitalism

Question: Discuss about theBusiness Ethicsfor Natural Capitalism. Answer: Learning from the Topic The topic of sustainability is important not only in terms of business but also in terms of business perspective. Sustainability is the aspect that is maintained by both organizations and individual for the long-term growth in the competitive business world. In terms of business, the traditional approach of sustainability deals with the benefit of the shareholders regarding the profitability of the business. It also focuses on the perspectives of the stakeholders. Social sustainability concept is for the people both for within and outside the organization. It is used for identification the potential vulnerable social risks related to human rights within the organization. Sustainability is the approach that mainly includes activities of utilising natural resources for reducing the rate of pollution and moving the business model of the organization into a solution based business model (Lovins et al. 1999). Importance of the Topic The topic of sustainability is important for the long-term growth of the organization. Organizations following sustainable practice of business growth are responsible for identification of many potential sustainability challenges that can be categorised as social challenges and environmental challenges. Social challenges include human rights, inequity, and child labour. On the other hand, environmental challenges include global warming, climate change, tragedy of the commons, and loss of ecosystem services. These businesses are a going concern and are considered as continuous profitable business. Sustainability of business include three aspects i.e. people, profit and planet for maintaining the long-term commitment of the business. Triple Bottom line is the approach that is used in terms of investing, consulting and managing different types of management. It will lead to ultimate success of the company in terms of ethical and social performance (Norman and MacDonald 2004). Application of Sustainability in Career Life In career life, sustainability is also important for developing a concrete plan in the growth of career of a person. Sustainable plans for career will help the individual not only to develop his skills and attributes in his current field of work but also in developing plans for the future growth. Apart from that, the individual while working in an organization is also following sustainable business practices that will help him in learning attributes of ethical concerns and social justice. These practices will help in maintaining possibility in different aspects of career development and obtaining essential skills for personal development. Innovation is the aspect that companies are utilising in the field of sustainability while addressing environmental regulations resulting in lower costs of the products and increasing productivity of the employees. For instance, 3M used resource productivity (Porter and Van der Linde 1995). References Lovins, A.B., Lovins, L.H. and Hawken, P., 1999. A road map for natural capitalism.Harvard business review,77, pp.145-161. Norman, W. and MacDonald, C., 2004. Getting to the bottom of triple bottom line.Business Ethics Quarterly,14(02), pp.243-262. Porter, M.E. and Van der Linde, C., 1995. Green and competitive: ending the stalemate.Harvard business review,73(5), pp.120-134.

before 1865 essays

before 1865 essays Nationalism first emerged as the Colonists became more and more Democratic. Some argue that Democracy had always existed in the colonies, but didnt begin to emerge until around the beginning of The Enlightenment. I believe that Nationalism was present during the Revolutionary Era, but then faded again, adding fuel to the fire during the Civil War. Colonists exhibited all the aspects of Nationalism. They had a shared sense of cultural identity, a goal of political self determination, and the overwhelming majority shared a loyalty to a single national Colonists were thousands of miles from the king, the parliament, and Great Britain, this led to a new way of life. While many aspects of colonial society were taken directly from that of England society, they also formed new beliefs and customs as they saw fit. The Enlightenment Helped produce a growing interest in education and a heightened concern with politics and government. (Brinkley pg. 85) With this rise of intellectual curiosity also came the rise of literacy and technology within the colonies. The literacy rates rose and more and more people had readily avaliable texts. The invention of the printing press led to an influx of printed material, much of which delt with politics. Books, pamphlets, and almanacs all were used in expressing the political ideas of many of our great early politicians. One reason the Stamp Act created such a furor in the colonies was because printing technology-and thus print itself-had by then become central to colonial life. The colonies, like any nation, wanted to be self-sufficient, but due to the fixed amount of wealth, this was impossible unless they obtained an outside source of income. Mercantilism was a essential part of colonial society, the demand for impor ...

E

E E-Business Essay School of Computing and Communications Spring 2010 32120 Introduction to e-Business Technology Assessment Item 2 Research Project - Report and Presentation WORTH: 30% (Research report 20% & presentation: 10%) Due date: 19 October 2010 OVERVIEW In groups of 2, select an industry you would like to concentrate your e-Business research report. In your research report and presentation you will detail how to get this business ready for ecommerce. You could look at either selling services or physical goods. Your selection could be based on an actual 'bricks-and-mortar' retail business that you know, or the business may already have an existing e-commerce website that you would like to improve or the business you have in your mind that you would like to work on. You can make up a business that does not exist. Prior to commencing your project please discuss it with your tutor in the earlier weeks. You will describe the model and strategies applied to make it a successful e-commerce business, addressing all the points listed below (in bold). You also need to provide the rationale behind your decisions. This can be partly based on the material from the textbook and classes (that still needs to be acknowledged) but you also need to conduct in-depth research using additional resources (books on e-commerce, journal articles, reports etc). The report and presentation need to cover: An overview of the industry and the company detailing the trends A description of key elements of the business model and strategy Details of the technology infrastructure chosen Decisions concerning payment systems and security Marketing strategies 32120 – Introduction to e-Business Technology 1|Page Please refer to the corresponding chapters in the textbook to see what concepts should be included within each topic. In your report you may use drawings and diagrams to illustrate some concepts, or you can create an actual website prototype and include the URL in your report. RESEARCH REPORT The report must be word processed and include a signed declaration that the work you are handing in is your own (group members). It is due on 19th October 2010 (Week 11). The soft copy should be submitted via email by 6 pm to your tutor (preferably designate one group member to submit the report, but please CC: the other team member). When emailing the assignment, please save the message in your Sent folder as a proof of submission in case it does not get through. You also need to hand in the hard copy of the research report to the tutor at the beginning of the Tutorial class. The copy must be identical to the soft copy submitted earlier. PRESENTATION You will need to present the main points of your research report to your tutorial group using a PowerPoint Presentation (15-20 minutes per presentation). Please remember that in this presentation you will be marked both on the content and on your presentation skills. Each team member must take part in the presentation. Your presentation should follow the headings of your report. Its aim is to demonstrate to your audience the decisions and strategies you chose, and the rationale behind them. You still need to use in-text references in the presentation (author, year), and include a list of e e-reader3 Essay 1. The British Parliament passed the Stamp Act in 1765 to meet the costs of army and the empire. It required formal documents such as bills, deeds, diplomas and newspapers to be stamped in order to make sure that the designated taxes were paid. 2. It raised questions about the limits and legitimacy of imperial rule. 3. The artisans and shop-keepers of Boston who were against the Stamp Act were known as the Loyal Nine or the Sons of Liberty. 4. The effigy was hanging with a boot along with a young impersonation of the Devil that was peeking out from the top. It had a label on its breast that read ‘In Praise of Liberty’. And found beneath the effigy were the following words: â€Å"He that takes this down is an enemy to his country.† The owner of the tree decided to take effigy down, however, after seeing the amount of people who gathered near the effigy, he abstained from his decision. It was because every single person that passed the effigy was required to get his articles stamped by it. 5. The crowd of thousands met up at their assigned place and took down the pageantry surrounding the effigy. They took the effigy along the main street, through Tilby Street and Oliver’s Dock, towards a newly built building which they thought to be an office for stamps and demolished it in half an hour. They burned the effigy with timber and set fire to several things like stables, coach houses etc. They demolished a summer house, broke its furniture along with an expensive looking

Personal Statement for University of South Alabama

For University of South Alabama - Personal Statement Example The pursuit of this program is also meant to help me develop better management competencies. One of my objectives that will help me develop better management competencies is to utilize the resource that this program will give me in getting a good grip of how to disseminate nursing practice both in writing and orally. My long-term goal is to join the nursing faculty in order to help impart nursing students with specialized knowledge preparing them for quality nursing practice. This is with the recognition that the student enrollment into nursing schools is growing with time whereas the nursing faculty workforce has remained the same. Teaching nursing will enable me to engage nursing knowledge at a higher level, imparting students with skills that will enable them to manage knowledge in this diverse science. Another thing that motivates me endeavor to join the nursing faculty is the increasing complexity of the healthcare system because this is creating a need for nursing students to get specialized knowledge to methodically navigate the system and still maintain high levels of nursing care to patients. This program offers a specialty in clinical nurse specialist in adult health and as such, it is best suited to help me realize my educational goal of gaining better knowledge in adult care. The program will impart me with competence in designing, implementing, managing and evaluating projects aimed at giving better care to adult patients guided by evidence-based practice. Some adult care initiatives needed inter-professional teams and the curriculum of this program is designed in such a way that will give me knowledge on how to lead and manage such teams. While on my clinical rotations, I realized that information technology has become crucial to clinical decision-making that helps improve the quality of patient satisfaction and this is the knowledge with which this program

Domestic Intelligence and Priorities versus Politics Essay

Domestic Intelligence and Priorities versus Politics - Essay Example (Gillam & Mogren, 2007) This is mainly related to protection by the law enforcement or the constitution of the country. These two (domestic intelligence and law enforcement) are both meant to protect the citizens from terrorist attacks or any other form of insecurity. Scholars however states that the two cannot work together since they tend to be having different objectives. The law enforcement mainly focuses on protection of the citizens while domestic intelligence, though still protecting the citizens, is meant to collect information and search for any terrorists at all costs. It is therefore argued that, in the process of gathering the information, the citizens’ privacy is compromised and thus their civil liberties threatened. In my opinion however, domestic intelligence is worthwhile since it protects the citizens. I would argue that a decrease in the civil liberties in order to enforce further protection from terrorism is better than freedom with no security. It would be better for domestic intelligence to be increased so as to protect the citizens from any possible terrorists than to claim that civil liberties are being violated. This is mainly because, if civil liberties are given the first priority the terrorists will also take advantage of this and thus hide among the citizens without being identified. The government determines the key infrastructure and key assets through determination of the benefits that are likely to be obtained from the infrastructure and also assessment of the costs that are involved. Determination of whether resources are equally distributed is determined by the level of participation of citizens in the various economic activities of the country. When most of the countries citizens are contributing to the income of the country, then it shows that the resources are well distributed. This is because it is an indication that people can access both economic, education

The purpose of religion Essay Example | Topics and Well Written Essays - 1000 words

The purpose of religion - Essay Example Religion has been the most intriguing, controversial and influential factor in lives of individuals for centuries. Since the beginning of civilization thousands of years ago, religion has engulfed the life spheres of inhabitants of this world to a great degree. Scholars, thinkers, philosophers, and theologians have invested their time and effort extensively to study the impact of religion on people’s lives. Even when the role religion played in lives of its believers was not an empirically proven one; it was evident through introspection of thousands of people who saw a transformation in their lives as they begin to exercise their faith. This paper attempts to explore this transformative power, religion holds and the purpose it serves in different contexts in lives of people. In addition, the paper will also attempt to look at the modernization and analyze the difference, advent of science and technology has made in the function, religion served in the lives of its believers. In the beginning, when man began to venture into the mysteries of the universe and embarked upon the everlasting intellectual journey, he used religion as a way to explore the universe and solve the puzzles each phenomenon offered. Thus, mythologies came into being and people started worshipping objects because they thought it was these objects, which ruled the universe and ran their lives. This does not only include objects like fire and water but animals like the ones who were more powerful than them and their pets. As the world progressed, people grew wiser and realized the existence of a higher force, which governed the lives of objects, and entities, which they earlier perceived to be the divine force itself. This way, the advent of the concept of religion took place. However, as the world advanced, the role of religion became more subsided as people explored similar gains in other resources like technology and consultancy, both of which provides comfort and a space for cathars is with machine and human respectively. What is problematic to determine is therefore not what religion aimed to achieve, but whether religion is still required to enable life to function normally or whether it is an obsolete entity whose entire existence is nothing but a false satisfaction and testimony to various events that stand unexplained in the realm of history. To look at it critically, religion actually does not offer much help when it comes to real-life issues, at least not anymore. The purposes it served in ancient times are now attained in its absence with the same quality nonetheless. For instance, religion in older times was used as explanation for many life processes and universal occurring, which were devoid of any explanation comprehensible to human mind. However, with the scientific advancement and new discoveries flooding the world of information every minute, science seems to have overtaken this role and religion appears subsided by its much younger rival. Exampl es of this will be evolutionism offered by Charles Darwin and Big Bang theory, which both offer non-divine-yet-logical explanation for the creation of universe. In old times, religion also served a psychological purpose. It helped people relieve stress, get rid of their worldly pressures, and submit their worries to the power, which seemed to absorb all that is bad and protect people from all sufferings. All matters that seemed out of their control and circle of wisdom were left to the unimaginable and unending power of divinity. In addition, rites were designed to appease and gratiate this super power for his unlimited bounties and whenever sins or mistakes were committed, propitiation rites and sacrifices were performed to make it up to him. Thus, religion was just not restricted to rites and worship, but it engulfed the whole lifestyle and involved all aspects of existence of an individual. However, science has managed to overshadow successfully the impact of religion on peopleâ €™

The Business Plan Of 643744 Company

The Business Plan Of 643744 Company This business plan provides to shareholders and customers an analysis and evaluation of the prospective marketing capability, product capability, and profitability of small computer industry-643744 Company in three years by running business simulation SimVenture. 643744 Company designs products, and sales superior computers, focusing on the professional services customers. Based on the investigation of resources, strengths, and capabilities competitive, customer, and environmental issues, company establishes their vision, mission, and achieving goals over three financial years. The companys vision is Walking in the forefront of times. The mission and goals have been represented in table 1. Currently, the basic salary of the owner is planned  £1500 per month. Table : The Companys mission and goals in following 3 years Year Mission Goals 1st Year Our products must be: Sophisticated in quality Offer good value Beautiful artistic style, and Philosophically inspiring Our role is to play a vigorous part in markets. We can improve people lives to be happier and effective through their use of our products. Devising the idea design to meet customers needs Accomplishing above 50 orders 300 products 2nd year To be the No.1 computer service company in the world and among the premier industrial concerns in terms of quality, profitability and growth, through innovative leadership. Enlarge its markets Accomplishing 100 orders 1000 products 3rdYear To be the preeminent building block supplier to the worldwide electronics business. Achieving 150 orders monthly 1500 products Targeting global markets 643744 Company followed the strategic planning process (Ferrell Hartline, 2011:32), which was separated into 4 sections. It focuses on integration of effort to achieving operation, sales and marketing, human resource (HR), and finance stated objective (Ferrell Hartline, 2011:39). In the sales and marketing section, it analyses the market prospect though marketing research and customer research. Then it provides marketing strategy and risk management plan, dealing with marketing promotion via advertising channels to achieve customer needs and build customer values. In operation, it involves in the strategy of the Supply chain management (SCM), the Just-in-time (JIT) inventory control, and outsourcing management. In HRM, it focuses on employee recruitment, training and evaluation. Functional strategy aims to meet companys mission, goals and objectives. It also evaluates the effort on organizations sales, costs, image, and profitability. Finally, the business plan explains financial r isks management, and reveals the cashflow and the profit and loss forecasts over three years. This program conducted has limitations on that the business will not be registered for VAT in software SimVenture calculation. Sales marketing Marketing research Via a range of Ad hoc research (Jobber Fahy, 2009:85), company targeted at professional services market. According to the market report (Figure 12 in appendix), by contrast with other 5 segments, the professional services have 2415 market shares with 24 months order frequency. It has to succeed by good quality, good style, and above javerage features. Thus, the fixed cost can be generally calculated in  £450 per unit. It has more potential interests under the typical price than solo business and service companies. Competitor research 643744 Companys competitive strategy focuses on new product developing strategy to be a low-cost manufacturer and improve the cost-effectiveness of production process (Czinkota, 2000:268-269). According to the competition research and analysis (Figure 13 and table 19 in appendix), companys competitor, Parry systems, is a medium size maker of fashionable computers in professional services market. In the company competitive strategy, firstly, managers can influences on consumer behavior in buying situation by affording information-rich communication through advertising and the sales forces (Fill McKee, 2012:75-79). Thus, company supports marketing promotions applying institutional and product advertising (Ferrell Hartline, 2011:299), via different channels. Additionally, though the Voice of customer (VOC), company can offer marketing programs to raise customer satisfaction and create long-term reputation (Ferrell Hartline, 2011:354). Czinkota (2000:104) commented that a successful c ompany should focus on the differentiation of chief players in the marketplace, which will react to the companys changes in business tactic, rather than customers reactions on new product or business strategy. Sales and marketing strategy On the marketing promotion strategy, The 643744 Company performed in transation market, personal selling, and distributor sales channels, taking suggestion from Jobber and Fahys theory (2009:230). It explains that the consumer and trade promotion could be considered through those 11 approaches (Figure 1), including price discounts, premiums, money off, allowances, free goods, and loyalty cards etc. Figure : Consumer and Trade promotion (Sources: Jobber Fahy, 2009:230) In the pricing strategy, the price changes and setting might occur over the products life cycle (PLC) (Ferrell Hartline, 2011: 239), which is also influenced by costs, competitions and marketing (Hobber Fahy, 2009:194). Homozi (et al., 2002:755) believes the most central point is where the pricing strategy realistically places the business in comparison to the competition. Based on the monthly customer research and break-even analysis, company apply the price penetration strategy (Czinkota 2000:513), and pricing promotion strategies. However, the strategy is a continuous process rather than a single event (Pollard and Hotho, 2006). The further information is illustrated in the table 2: Table : marketing promotion planned strategy The 643744 Company focuses on the international market in the future, which is the most effective management of B2B operations (Lages, Abrantes, Lages, 2008, cited in Sharland, 2001; Katsikeas, 2006). However, this is remarkable considering that although small business is not able to compete on price with large international companies (Lages, Abrantes Lages, 2008). Day (1984:102-103) recommends, management general strategies could be considered by increasing sales volume, or improved productivity or margins (Figure 2). Nevertheless, it is difficult to evaluate the factual scanty order and insufficient profitability in marketing strategy. Customer satisfaction depends on their exceed expectation, which is created by pre-buying experiences and discussion with other customers (Jobber Fahy, 2009:6). Therefore, strategically, the product design is the key to entry into professional service market, which can be succeeded in minimum two months. Then managers need to improve their product design by monthly customer research, due to the PLC theory (Fill McKee, 2012:44). Additionally, Company determines to contract out automatically by normal quality within 5 minutes on testing to prevent faulty products and build business reputation. Purchasing A successful supply chain management (SCM) can fetch competitive advantage and better margins (Fill McKee, 2012:182). Company selects ProSupply supplier with more flexible payment terms, which has been considered its insufficient order quantity at introduction stage of the PLC. As the marketing expanded, suppliers could be changed to Sourceline or MegaParts with more discounts (Planed in the table 4). One of SCM risk is the approach of cooperation with upstream associates to obtain efficient and effective supply of materials ¼Ã‹â€ Guido et al., 2008 ¼Ã¢â‚¬ °. Nevertheless, Fill and McKee (2012:182) believe that a penny saved here becomes millions saved there. The company relocates working place started into a Small Business Centre that provides partial units, beneficially for new business, and cheaper than other commercial premises. Due to the limitation of Small Business Centre, in the latter two years, managers will rearrange the office into a retail unit. The table 5 represents the detail with calculation. The started-up office resources (Table 6) are one standard office equipment and two premium tools. Having a car can be considered in the third year. In the later two years, the double quantities in each will be required at the end. People The company selected the hard and soft model of human resource management (HRM) that integrates hard and soft HR performance. Price (2011:548, cited in Storey, 1989) believes that People are led rather than managedà ¢Ã¢â€š ¬Ã‚ ¦ à ¢Ã¢â€š ¬Ã‚ ¦involved in determining and realizing strategic objectives Basic on the initial information of staff skills, business owner required more capabilities training on research, marketing, and sales, etc. it will be improved efficiently by training centre course. The working time will be under 60 hours per week. On the other hand, Setting-up a limited company in law is essential before the business owner goes full-time, which intends to implement after the first year. For the future business expansion, employment contract is required and employees are under controlled in 5 members. Creating statutory contacts with customers is obligatory at the beginning. Finance Forecasting Amir (et al, 2002) argues the lack of liquidity is the greatest threats to start-up business. Cashflow can help businessmen ensure when extra cash requires and plan accordingly. The company has capital  £10,000 in bank balance for starting business. The three-year cashflow forecast and the Profit and loss forecast have described in appendix 2, in the which, the predictive profit is  £311,182 over three years. Additionally, it is essential to prepare a contingency plan (presented in table 7). Through the process of contingency plan, dealing with the immediate consequences of the potential severity is to compensate for the changes, and shift to the minimized impact on the businesses viability. Table : Contingency plan of financial risks (Source: Author) Potential severity Solution Sales are less than forecasted Increasing marketing promotion To do more advertise or personal sales Reduce price Start-up finance takes three months longer to obtain Increasing working hours Using professional Consultant Liabilities, financial crisis in the short term Borrow money from the bank, around  £5,000- £10,000 for 6 months Money required to expand business Borrow money from friends family with lower interest rate in long-term Cash flow interrupted Raising money from banks or friends in a short term The limitation in this business plan is no registered for VAT in software SimVenture. Company decides do bookkeeping in-house to saves cost. Company credit control is under 30 days for deports. If customers credits are overdue one or two months, managers will make a phone call first; if it is overdue three months, company will utilize legal threat in the county court. REFLECTIONS ON THE BUSINESS PLAN Through creating the business plan, I learnt and understood three core points during the process of project. It has been explained in this business plan reflection. Initially, I understand that everything has been relative through the approach of functional strategy (Kazmi, 2008:435) in the business plan. Any analysis could not be totally separated into specific objective during considering of all information. For me, the first significant experience was to learn the way of consideration from the overall point of view. Previously, I thought the plan could be distinct from marketing, operation, HRM and finance aspects, same as their subordinate factors. Later, I noticed that, in operation section, I had to ensure the product design and how many components required. Then I can select SCM strategy, improving productivity, and setting price based on gross margin according to the fixed cost. I realised all elements were strongly associated by business activities. Having reading extra references (Quran: Surah Al Hajj, verse 22:76), now I believe that everything happens for a strong connection and for a reason. Additionally, I have learnt that nothing can be absolutely identified as good or bad. Daft (2012:191) recommends the advantage of start-up business is that entrepreneurs are able to create and grow the business in their own way. It is similar as traditional Chinese medicine. One herb can save peoples life, also can be poison capturing their life, which depends on the approach of using it. This understanding is essential to me as a practitioner. As a next step, I need to arrange my planning structure more strategically and comprehensively. Secondly, several of information could not be predictive in the business plan due to the special marketing period and the PLC and timelessness. As stated by Romano and Ratnatunga (1995), small and emerging firms face marketing critical issues for their survival and growth. For me, the meaningful aspect is the awareness to economic issues in the world and the PLC period in the market. In the Simventure, it does not need to consider the real global environment, at the same time, managers not need to care about more than one competitor. Although, the simulate system makes the process of business plan become easier, in the real world, those aspects can become core issues and hard, especially when the company attempts to expand global markets. However, I am conscious of the marketing information and products analysis has timeliness, which has been strongly related with global economic events. Nowak and Washburn (1988) also prove that timeliness is one of core elements focused by marketing research clients. Therefore, in the next time, I need to do more researches and consider about business environments by timeliness in the real business world. For me, the most meaningful experiences are the self-education that, as a top manager, to put all the information together, and maintain a big picture view while concurrently keeping an eye on the details (Ferrell Hartline, 2011:256). Previously, I read various theories and references based on trail Simventure. It covers the knowledge about marketing management, human resource management, financial management, international management, and management process, etc. Subsequently, the crucial information are selected and organized. Therefore, I understand, the process of doing assignment has specific procedures. Firstly, it needed to unearth modules of process, and determine the objective, mission and goals. Next, I identified core issues by functional objectives. To the question, I went to research required references and resources, providing constructive business plan. Finally, I will evaluate and prove decision-making strategies in management reports. Equally, this could be related to all project processes, not only in the business area. For example, when I map out any new field, I can go through the process with to identify goals, outline the targeting vital objectives in new field, and then to evaluation outcomes. Having this project, I found the key to acquiring proficiency in any task is the way how to study, in which, more is self-educated with unforgettable experiences. In the next project, I need to balance the macroscopic and microcosmic views with a lucid outline. Overall, I reflected three central points of building business plan. Firstly, all objectives have a relative connection by reasons, which could not be clearly separated. Secondly, business strategies and implementation have timeliness in the entire process. Finally, self-education is the key to open every field, which also require maintaining a big view with an eye in detail. THE MANAGEMENT ANNUAL REPORT OF 643744 COMPANY Executive summary 643744 Company is committed to operating computer business in the world widely, focusing on products design and production in professional services marketing. It has been established since January 2013 for three years, with capital  £10,000. Companys vision is Walking in the forefront of the times. 643744 Company aims to be a preeminent building block supplier of fashionable computer in the global market. Managers set up their mission and long-term goals for three years running business, aiming to improve innovative products and services, stepwise achieve profitable growth (Reading, 2002:360). Generally, the main achievement of 643744 Company is by product design, marketing promotion and business forecast, which follows JIT management process theory. In finance, at the end of 2015, the company has value  £1,469,003.6177, net profit  £21,925.8363, current liability  £112,245, and no long-term liability. Moreover, 643744 Company was invested by grants for  £1000 on employees training and research. By financial analysis of 643744 Company, in 2015, its ratio of ROCE (Return on Capital Employed) has achieved 59%, therein  £167,671 current assets, and  £282,562 current liabilities. Its current ratio, for measuring liquidity of company, is 3.43. The asset turnover, for measuring utilization of companys assets, is 3.51. In sales and marketing, 643744 Company applied marketing strategies (Ferrell Hartline, 2011) and international management theory (Deresky, 2010), with various marketing promotion and sales channels, resulted in brilliant corporate reputation in the international marketing. Over three years, the total investment of marketing advertising is  £47,175, including newspaper, TV or radio, direct marketing, the public relations building, business club, premium websites, exhibition, and relative premises. It goes via different sales channels, containing traditional sales, personal selling, and distributor sales. However, the company won a wonderful reputation by prestigious advertising. Through three years, 643744 Company sold approximately 3400 items, which has exceeded 1000 units than business pervious plan. In operation, in 2013, 643744 Company applied operational management strategy (Brown, et al., 2005:67), involving in SCM, JIT, PLC theories. According monthly customer research, this suitable design keeps meeting customers needs, and no need to reset. The fantastic products of professional serves completes with 79% quality, 47% performance, 79% features, and 97% style. It totally requires with 65 components. Additionally, the company offered excellent reasonable price with 30 day credits, and discount pricing promotion, which is based on Jobber Fahy (2009:204) pricing strategies. It is satisfied by customers as well. In organization, during those three years, the organization of 643744 Company expanded maturely, which followed organizational management strategies (Daft, 2012). At the end of 2015, the company had three workers, except business owner, Ian and Mark. Business owner went to full-time job in 2013. Additionally, the companys premise started at a small business centre, then changed to retail unit and the business park. Overall, 643744 Company managers realized several issue about the company premises arrangement, financial cashflow risk management, marketing promotion selection and implementation. Firstly, it is difficult to calculate the utilizing space of premises for running long-term business, due to unexpected growth of product sales in a started-up business. Additionally, credit control is a key factor in finance for a successful small company, which related its monthly cashflow and bank balance. The shortage of cash influences on SCM, resulted in stopping components delivery. Otherwise, the company will lose all of orders and customers in next month. Especially, once the company entre into globalization, it will be more difficult to collect debts. Finally, the marketing promotion has plenty of methods. Not all of them fit professional service, which needs to be measured and researched by managers experience in marketing. Eventually, even though, in the simulated Simventure, this company not needs to be registered for VAT, in real world which has to be forecasted. It is significantly important in the international business, particularly on export products and import components. The first year management annual report Business details The 643744 Company Inc. is a small new company, providing computer design and production in the world widely. In the 2013 financial year, it achieved profits with  £2,661 by  £10,000 capital. Companys mission and goals: Mission: Companys products must be sophisticated in quality, offer good value, beautiful artistic style, and philosophically inspiring. As a vigorous part in the market, company has capability improve people lives through their use of companys products. Goals: Company devises the idea design to meet customers needs and compete with competitors, And accomplishing 50 orders and 300 products of product at end of year. Key staff members Company owner goes full time in September 2013, at the end with  £1,300 on salary. Sales and Marketing During running the business of 643744 Company in the 1st year, the core issue involved in the sales that did not catch the predicted value and delayed the business planning goals. Additionally, the scenarios of the business was making business managers concerned, which increased their stress level and declined the efficiency of organizational work. This was caused by business performance instability that presented in the lack of order and sale. This problem threatened the companys reputation that is the most valuable assets for a film (Haywood, 2002:112). However, the company decided to implement marketing strategy, as below, for enhancing the sales and orders to meet the planning profit. The certain solution of symptom has two approaches. These are basic on the marketing strategy Days theory (1984:102-103) in business plan (Figure 2). Internally, managers were constantly in a state of training, with no knowledge where it should be heading (It has been explained more in the organization section). Externally, the promotional and marketing research activities were developed, in order to achieve the sales quantity in short-term and long-term. This view was supported by Rowley (1998:383, cited in Mercer, 1996: 309): The ideal form of promotion is the conversation, which takes places between the expert sales professional and his or her customer. It is interactive and conversation is specific to the needs of both. Other forms of promotion, which deal in the average needs of groups of people can only hope to approximate to this ideal. Firstly, managers applied various marketing promotion to advert its products, and build companys reputation. It followed the previous business plan. Rowley (1988:384) suggests the tool of promotion mix can be advertising, direct marketing, sales promotion, personal selling, and sponsorship, which could be combinative or individually utilized. It had been applied in the first year and represented in the table 9. Through the implementation of marketing promotions, company realized the direct marketing was not effective as in the supported theory. Jobber Fahy (2009:255) claimed unlike many other forms of communication, direct marketing usually requires an immediate response. Unfortunately, due to the result in 2013, the 5 months promotion on direct marketing did not bring plentiful customers to the firm. It was proved by monthly customer research. The reason behind of it could be the organization of company was not mature enough. The total cost nearly caught the marketing promotion budget in table 3. Second one is the implement of pricing rise or fall strategy (Jobber Fahy, 2009:204) in pricing promotion. Since May 2013, company had set price at  £670 per unit with 3% discount for 3 month. Strategically, company still had  £162 interest per unit. Consequently, the number of order quantity (Finger 3) rose from 2 orders in April to 12 orders in May. Substantially, the sales were continuing growth up. Figure : The order quantity in the first year Operation In the first year, 643744 Company implemented the product design after 4 months researching and designing. The product had 79% quality, 47% performance, 79% features, and 97% style in 65 components, which had better design than in the business plan (Table 3), represented in figure 4. The Component was purchased from ProSupply by  £7.50 per item as planning. Figure : Product design comparing with competitor and panned design In SCM, company decided retaining the current supplier rather than changing another supplier right now with more discounts. The reason behind of it was the payment to supplier. Company could not pay off all of credits by 30 days, due to without enough liquidity. This potential financial risk leads to the increasing fixed cost of production. However, the operation management planned to improve it in the next year. Organization Since in February 2013, 643744 Company had relocated at Small Business Centre ( £15 per sq ft) with 300 sq ft for one year, and fortified office resources as planned in table 5. The only issue in organization was the requirement of developing office recourses and employment in organization. It was causes of the limitation on the working time and the shortage of production equipment and tools. Consequently, the productivity and working effectiveness had been impacted, as well as the tiredness of employee. However, the Company followed in the business plan, applying hard HRM model into organization. After managers solved out the limitation of company set-up, customer and employment contracts, business owner went full-time work in September. Bratton Gold (2007: 324) argues many firms neglect Human resource development (HRD), as a central, other than to keep production in shape. Thus, the vocational training was required instantly on marketing, production, sales, and research, which had implemented by  £500 training grant supported. It enhanced productivity and proved by working effectiveness in the Simventure. However, the Company plans to recruit 2 more employees in the following financial years. Finance 643744 Company had been facing a potential liquidity issue on finance in the first year. According to the first year annual report (Table 20), too lower sales and massive debtors restrained the companys cashflow, as described by Fiedler, Brown Moloney (2002:40) in the finger 5. Thus, the money of paying purchasing was limited, which impacted on operation strategy and companys profitability. Figure : The overlap of market, credit and liquidity risk (Source: Fiedler, Brown Moloney, 2002:40) For this financial crisis, the company decided to develop marketing capability and credit control, rather than increasing long-term liabilities. Due to the low profitability monthly, additional long-term liabilities only would lead company into stressed market conditions. However, the credit control has been set up, as in the business plan finance section. Consequently, the current liability was  £38,524.575 2013 with 237sales quantity, and  £2660.9687 net profit at the end of December. On the other hand, Company obtained  £500 grant on Training by this year. Managers selected to do bookkeeping in-house. The second year management annual report Business details The 643744 Company was committed to technologies and products that focused on Professional Services selling field. It united the goals of customer value with sustainable development in the world widely. In the 2014 financial year, the company had achieved  £751,628 on sales. Companys goals were to enlarge its markets, and accomplished 100 orders and 1000 products at end of year. Key staff members Company owners salary was  £1,300. In April 2014, the company employed one staff-Ian for  £14500 per year, with 40 per week working hours, and 4 weeks holiday per year. Sales and Marketing In 2014, 643744 Company aimed to expand its markets and increase their regular sales to 1000, as described in the business plan to prepare into international market. According to the last year reserved profits, it was necessary to attract more loyal customers and enlarge the profitability substantially, in order to avoid raising credit risk and decreasing portfolio values (Fiedler, Brown Moloney, 2002:38). In this case, the price discount and money off could be applied into Simventure. The company decided to develop sales strategy promotion and advertising strategy to boost sales over the short term (Gabriel, Kottasz Bennett, 2006:506). The first solution is managing price by using promotional discounting tactics. Since January until March 2014, the company had set price promotion with 3% discount on  £670 per unit for three months. According to the break-even analysis, the company could obtain net interests  £162 per unit. As a result, during those three months, the number of sales had notably boosted to above 90 orders. Moreover, the planned price penetration strategy was unsuitable at this year growth stage in PLC. Strategically, managers applied competitor-orientated pricing strategy (Jobber Fahy, 2009:196) to change base price to  £680 and provided 2% discount, which retrained for 4 months from April. Particularly, after the company changed to SourceLine supplier, the interest can reach to  £240 per unit. Consequently, the sales order reserved to 105 units in July 2014. The order quantity (Figure 6) proved that the price strategy was effective. Figure : The order quantity in the second year Secondly, the company decided to improve marketing strategy. The Company desired to enhance the visibility and good corporate reputation in a new era of computer marketing. According to the sample survey of customer research, managers analysed the efficiency of all marketing promotion methods, resulted as Figure 7. Thus, the Company directly focused on adverts promotion and premium website rather than direct marketingthat parts budget moved to advertising as well. Figure : The analysis of marketing promotion in the first year and second year Obviously, advertising promotion had more efficiency in figure 7. Hackley (2005:84) recommend advertising can swiftly build the awareness of audience. As stated by Levinson (2007:175), most small business owner never ever consider advertising on magazines, due to the lack knowledge of regional editions, remnant space, in-house agency discount etc. By provided information of advertising in the Figure 8, trade magazine had high effectiveness. Thus, the Company decided to spend more on trade magazine with  £8,400. Figure : The advertising efficiency of Professional services In this year, the company had invested  £14,110 on marketing promotion overall, which was in excess of the promotion budget around  £2,000, listed in table 3: However, those sales and marketing promotion leaded the company increase the sales. At the end of this year, the company has sold out 1127 items totally, and achieved more than 130 orders monthly. Operation 643744 Company aimed to develop SCM with JIT management process for controlling liquidity risks. In the Ap

Juror :: essays research papers

Juror 10 There are two main characteristics of the 10th juror that influence his verdict. The first is that juror 10 is prejudiced against the defendant (most likely he is racist, but we can not be 100% sure). The second is that he is uncaring and impatient. The first time we get a glimpse of juror 10’s prejudice is on page 7 when he says â€Å"It’s the element. I’m telling you they let those kids run wild up there. Well, maybe it serves them right.† He believes that anyone coming from a poor neighborhood is less than human. We can see right from the start that the verdict that the defendant is undoubtedly ‘guilty’ is locked in his mind simply because he has a personal grudge against people like the defendant. Next, on page 10 and 14, he states â€Å"You can’t believe a word they say† and â€Å"The kids who crawl outa those places are real trash†. Clearly it can be seen that he has a certain unfounded prejudice towards the defendant, viewing him as a liar and a piece of trash, with no supporting evidence. This prejudice most surely influences his verdict of ‘guilty’ without view of any evidence. If that is not enough, starting on page 62 Juror 10 begins a speech l asting 2 pages in which he spews out his views of people like the defendant: â€Å"Human life doesn’t mean as much to them as it does to us†¦And they are-wild animals.† Juror 10 is an impatient and uncaring/unconcerned person. It is made clear by viewing his lines that Juror 10 does not take his part on the jury seriously and only wants to reach a consensus as quickly as possible. His reason is quickly found on page 22 when he states, â€Å"I got three garages of mine going to pot while your talking. Let’s get done and get outa here.† On page 34 he impatiently asks, â€Å"What’s the idea of wasting everybody’s time here?† Clearly he just wants to get back to his garages; he selfishly feels that his own problems are worth more effort than the life of a boy. On page 52 his impatience and uncaring come out quite clearly in his conversation with the fellow ‘guilty’ jurors. â€Å"I think we should just quit,† he says, â€Å"†¦Those people in there are suddenly like it’s some kind of mission or something.† It is quite clear Juror 10 just wants to quit and go home without trying to t hink about the case.

History of Kenny Rogers Roasters

Kenny Rogers ROASTERS was originally set up by popular Country and Western singer, Kenny Rogers, and former Governor of the state of Kentucky, John Y Brown Jr., in 1991. Seeing an opportunity to provide healthy and delicious food in a restaurant environment, Kenny Rogers ROASTERS opened its first restaurant in Coral Spring, Florida in August of 1991.Internationally, Kenny Rogers ROASTERS has expanded to various countries around the world and has restaurants in Malaysia, Singapore, China, Indonesia, Bangladesh, Brunei and the Philippines.Kenny Rogers ROASTERS was awarded three times in a row (1996, 1997, 1998) for the prestigious America's Choice Award Winner for the Best Chicken Chain by Restaurants and Institutions Magazine, a leading publication from USA. Kenny Rogers ROASTERS was also awarded the Master Franchisee of the Year 2000/2001and 2002/2003 by the Malaysian Franchise Association, an affiliate of the World Franchise Council.Berjaya Roasters (M) Sdn. Bhd. is the franchise ho lder for Kenny Rogers ROASTERS (â€Å"KRR†) in Malaysia. The company is a wholly owned subsidiary of Berjaya Group Berhad and was incorporated in 1994. In April 2008, Berjaya Corp Bhd (BCorp) wholly owned subsidiary of ROASTERS Asia Pacific and master franchise for Kenny Rogers ROASTERS fully acquired the chain's parent, US-based NF Roasters.Kenny Rogers ROASTERS is a mid-casual dining restaurant with roast chicken as its main core item complemented by a rich variety of hot and cold side dishes. This is made up of Kenny's famous home-made muffins, jacket potatoes, vegetable salads, pasta, soups, desserts and beverages served in a friendly and comfortable environment.Frist Kenny Rogers Roasters in Coral Springs FloridMenuKenny’s Quarter Meal- RM 18.50 Chicken Macaroni Cheese- RM 18.50 Kenny’s Family Meal- RM 73.50 Rock & Roll Spaghetti- RM 18.50 Kenny’s Chicken & Garden Meal- RM 19.50 Chicken Ceaser Salad- RM 17.50 Red Hot Meal- RM 18.50 Tangy Chicken Spah etti- RM 18.50Promotion*2014 PromotionNews

Changing Rights and Freedoms Essay

The rights and freedoms of Aboriginal people changed significantly between the years 1945 and 2000. The Australian government put in place polices of protection, assimilation, integration and self determination which disempowered Aboriginal people and severely affected their rights and freedoms. The policy of protection effected many Aboriginals rights and freedoms. They were treated unfairly, procrastinated on every move they made and were forced to be educated in the â€Å"white ways†. As white people were â€Å"protecting† Aboriginal people this policy was mainly brought about; racism, discrimination and loss of Aboriginal culture. This meant that at anytime any Aborigine could be separated from their families and moved onto a mission or reserve, would need permission from the government to marry a white person, could not vote and traditional dancing and ceremonies were often forbidden. Through the policy of protection Source C can relate through the quote, † When we were growing up, you weren’t allowed to do a lot of things†¦ Any time you did anything you’d go before the superintendent†. As these words were said by Noel Blair we can say that this policy had a very negative effect on the Aboriginals Rights and Freedoms. The Policy of assimilation also changed the Rights and Freedoms of Aboriginal people. This policy of assimilation meant that aboriginal people were encouraged to give up their tradition lifestyle and to absorb the culture of â€Å"white people†. The Stolen Generation was a major cause to this assimilation where children were forcibly removed from their homes and families, moved into institutions and finally adopted into a white persons home. Another aspect of the Assimilation policy was that Aborigines had the lack of right in Citizenship and were not recognised as citizens. After the Second World War they were counted as citizens if they applied for a certificate. As Aborigines were thankful to be Citizens, any Aborigine having that certificate or wanting to vote had to give up the Indigenous community. In Source D it is stated that, † As part of the policies from 1913 to 1969 many thousands of Aboriginal children were taken from their parents†. This shows the insecurity Aboriginal people had on their lives and families. As the rights of Aborigines continued to change, Assimilation was replaced by the policy of Integration in 1965. For the first time Aboriginal people had the right of way to say how their lives were run. This was a positive for Aborigines which gave them a drive to change the inequalities being experienced by Aboriginal people. This changed aboriginals for the better and allowed them to vote in Federal elections in 1962, the Freedom Rides of 1965 and the 1967 Referendum. Source B shows us an article of ‘Memories of Patricia O’Shane’, 4this source is a good example of Aboriginal people fighting for their rights and not having specific laws or restrictions on them. As the Aboriginals were finally allowed to vote in Federal elections in 1962, the Freedom Rides of 1965 and the 1967 Referendum, these were some major gains for them during this time. In 1972, the government introduced the policy of self-determination. This was a policy aimed at having Aboriginal communities taking part in decisions that affected their lives. During this time Aboriginal people continued to fight for their lost rights and freedoms. Self-determination was a major step towards Aboriginal people having the same rights and freedoms as those enjoyed by white Australians. One of the main reasons self-determination became fore front of the government policy was because the Whitlam government recognised that a multicultural society was much more achievable and beneficial for Australia, Also wanting all groups of culture to be treated equally. As people wanted to destroy Aboriginal culture, the Federal government encouraged people to accept it and schools began to teach Aboriginal culture and history to both indigenous and white children. In conclusion we can see that the Aboriginal government practiced policies which controlled and restricted the rights and freedoms of Aboriginal people. Through their place polices of protection, assimilation, integration and self determination we were able to look into the minds of the Aboriginal people and to see how their lives effected them and their culture.

Fernandez Surname Meaning and Family History

Fernandez Surname Meaning and Family History Fernandez is a patronymic surname meaning son of Fernando, with Fernando being a given name meaning journey, or venture. Found throughout Spain and the Hispanic world. Fernandez is the 28th most common Hispanic surname. Surname Origin:  Spanish Alternate Surname Spellings:  FERNANDES, FURNANDIZ Famous People with the Surname FERNANDEZ Vicente Fernndez: Mexican singer, producer, and actorLeonel Fernandez Reyna: President of the Dominican Republic from 1996–2000Antonio Guzmn Fernndez: President of the Dominican Republic from 1978–82 Where is the FERNANDEZ Surname Most Common? The Fernandez surname is the 159th most common last name in the world, according to information from  Forebears. It is especially prevalent in Spain, where it ranks as the 4th most common surname- a name borne by one in every 50 people in the country. It also ranks among the top 10 surnames in Argentina (4th), Uruguay (5th), Andorra (7th), Cuba (8th) and Bolivia (9th). WorldNames PublicProfiler  also indicates the Fernandez surname is most common in Spain, especially in the Asturias region of northern Spain. It is also prevalent in Argentina, southern France, and Switzerland. In the United States, where it ranks about 200th most common, Fernandez is found in largest numbers in New Mexico, Florida, California, New York and New Jersey. Sources Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Sustainable Development Essay Example | Topics and Well Written Essays - 750 words - 1

Sustainable Development - Essay Example From a historical perspective, the decisions made by our forefathers with regards to rapid industrialization and development without considering the resulting impact on the environment continue to have a severe impact on numerous ecosystems even today (Stefanovic, 2006). Similarly, the economic decisions and policies our governments make today will have an impact on the world’s sustainability and growth in the future. The above points clearly suggest that sustainable development depends on the cooperation between various societal, economical, governmental, environmental and cultural aspects. As such, sustainability should not be perceived as a homogeneous concept. In fact, planning and achieving sustainability in any tangible manner is a complex process that is based on some broad principles. The introduction of the Brundtland report and its extensive coverage of sustainability have had an influential role in shaping future laws on environmental conservation and protection in many countries and international agreements (Wallace, 2005). Sustainable development and policy continues to face numerous challenges from various corners. Amongst these, the existence of poverty within a large part of the world’s population poses a serious challenge. The planet is estimated to reach a total population of 7 billion people in 2011, which implies a greater competition and struggle for growth and control of the earth’s limited resources (Cowie, 2007). People belonging to developing and poor nations are facing prolonged shortages of food, water and access to basic civic amenities. The past few decades have witnessed the emergence of new countries experiencing tremendous economic growth. Rapid development in countries like China and India has increased the demand for oil and other non-renewable fuels and is likely to increase the release of greenhouse gases into the atmosphere. Fragile places like Antarctica are likely to bear the most serious consequences if these trends are not controlled through sustainable means (Ekins, 2005). Another issue impeding sustainable development is the lack of economic growth in some countries, especially those in Africa. Many countries like Zimbabwe have faced years of economic depression due to oppressive regimes and lack of proper government. Several multilateral agreements have emerged out of the guidelines recommended by the Brundtland report. One among these is the United Nations Framework Convention on Climate Change. Known as UNFCCC in short, this is an environmental agreement signed by various countries at the UN Earth Summit held in Rio de Janeiro in 1992 (Wallace, 2005). The primary goal of this agreement is to restrict the emission of greenhouse gases into the atmosphere and stabilize their concentrations at an acceptable level that can prevent any serious interference with climatic patterns. However, this treaty suffers from several deficiencies, most notably its non-binding attribute which does not provide any mandatory limits that signatories have to maintain. Further, there are no enforcement